The goal of the Department of Marketing is to spread knowledge in marketing and communication among students and to actively contribute to the advancement of knowledge in this field in the world of research.

The department at a glance

The department has the following goals:

- To offer teaching that is at the forefront of developments in the field of marketing and communication
- To carry out rich, diverse and coherent research
- To instill students with a passion for marketing
- To advise and monitor students as they learn about the subject
- To maintain close ties with businesses in order to establish a permanent link between theory and practice.

The department has 19 Professors and 2 research assistants.

Its curriculum encompasses all aspects of marketing and communication - internal, external and personal communication. The emphasis is on new techniques and trends as marketing has changed considerably in recent years.

The department’s publications, in the form of scientific articles, books or marketing case studies, cover highly diverse fields: wine marketing, marketing in the context of sustainable development, marketing strategy and finance, design, marketing policy, etc.

The department’s activities are in line with the Group’s positioning in management innovation. The common goal is to sustainably integrate social responsibility into all activities.

Indeed, through a variety of teaching techniques, courses bring out the students’ creativity, self-expression and critical thinking abilities. In the same vein, students are made acutely aware of the social responsibility they have as future senior executives or managers.

Faculty members: